73% of law firm leads go to the top 3 Google results91% of legal clients research attorneys online before callingLaw firms with optimized GBP profiles get 3.2× more cases68% of law firms have no AI search strategy — Feb 2026PI firms in top markets lose 40% of cases to better-ranked competitorsAverage law firm spends $4,200/mo on marketing with no case attribution73% of law firm leads go to the top 3 Google results91% of legal clients research attorneys online before callingLaw firms with optimized GBP profiles get 3.2× more cases68% of law firms have no AI search strategy — Feb 2026PI firms in top markets lose 40% of cases to better-ranked competitorsAverage law firm spends $4,200/mo on marketing with no case attribution

Privacy Policy

Last updated: February 28, 2026

1. Information We Collect

When you use the Revenue Gap Calculator, we collect information you voluntarily provide, including your name, email address, law firm name, website URL, city/market, practice areas, and marketing details. We use this information solely to generate your diagnostic report and to send you relevant legal marketing insights.

2. How We Use Your Information

We use the information we collect to:

  • Generate and deliver your Revenue Gap diagnostic report
  • Send you a follow-up email sequence with legal marketing insights (you may unsubscribe at any time)
  • Improve the accuracy and relevance of our scoring models
  • Contact you about our Deep Dive Audit service if you request it

3. Data Storage and Security

Your data is stored securely in an encrypted database. We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share aggregated, anonymized data (e.g., "73% of PI firms in our dataset rank below position 5") for research and content purposes.

4. Cookies and Analytics

We use Google Analytics 4 to understand how visitors use our site. This may involve placing cookies on your device. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

5. Email Communications

By submitting the Revenue Gap Calculator, you consent to receive a series of educational emails about legal marketing strategy. Every email includes an unsubscribe link. We honor all unsubscribe requests within 48 hours.

6. Your Rights (CCPA / GDPR)

You have the right to access, correct, or delete your personal data at any time. To exercise these rights, email us at [email protected]. We will respond within 30 days.

7. Contact

For any privacy-related questions, contact us at [email protected].