Our Approach
Every channel. One metric.
Signed cases.
Drive's legal marketing practice manages full-funnel marketing for law firms. We don't measure success by impressions or clicks. We measure it by signed retainers. Every campaign is built around that single metric.
Phase 1
We start with a market audit.
Before we recommend a single channel or spend a single dollar, we map your competitive landscape. We need to know exactly who you're up against and where the real opportunity is.
Keyword & Search Landscape
We identify every high-intent keyword your potential clients are searching and map exactly where you and your top competitors rank for each one. No guesswork. Real ranking data.
Competitor Ad Intelligence
We analyze what your top 3 to 5 competitors are spending on Google and Meta, what creative they're running, and what's working for them. So we can outmaneuver them, not just outspend them.
Google Business Profile Audit
Your GBP is often the highest-ROI asset a law firm has. We audit your profile, your review velocity, your category optimization, and your local pack positioning against every major competitor.
Website & Intake Audit
We evaluate your site's conversion architecture: how fast it loads, how clearly it communicates your value, and how easy it is for a potential client to call or submit a form at 11pm on a Sunday.
AI & AEO Readiness
AI search is changing how clients find attorneys. We audit your visibility in ChatGPT, Google AI Overviews, and Perplexity and identify what it takes to show up when clients ask AI who to call.
Revenue Gap Baseline
We calculate your estimated monthly revenue gap: how many cases you're losing to competitors right now and what they're worth. This becomes the benchmark we measure everything against.
Phase 2
We manage the full funnel.
Every channel we manage is coordinated around one goal: signed cases. We don't silo channels. We build a media mix where each channel reinforces the others.
High-intent search ads and Local Services Ads. The highest-converting channel for law firm intake.
Awareness and retargeting campaigns that keep your firm top-of-mind across the case journey
Connected TV and display advertising that reaches potential clients where they actually spend time
Long-term organic visibility built around the keywords that actually drive case inquiries.
Billboards, radio, and TV, coordinated with digital to amplify brand recognition in your market
How we measure success
Every engagement starts with a baseline revenue gap: how many cases you're losing right now and what they're worth. Every month, we measure whether that gap is closing. Not impressions. Not clicks. Cases.
Cost Per Signed Case
The only metric that connects marketing spend directly to revenue. We track it across every channel.
Intake Conversion Rate
How many inquiries become signed clients and where in the intake process you're losing people.
Market Share vs. Competitors
Are you gaining or losing ground against the top 3 firms in your market? We track this monthly.
Start Here
Not sure where you stand? Start with the free analysis.
Our free Revenue Gap Analysis gives you a baseline diagnostic of your firm's online position. The same signals we look at when evaluating a new client. No commitment, no pitch. Just the data.
What the free analysis includes
Your estimated monthly revenue gap: cases and dollars you're losing to competitors right now
Scores across 5 dimensions: SEO, Google Business Profile, website, competitor positioning, and AI readiness
Specific written analysis for each dimension, not generic advice
A clear picture of your biggest vulnerabilities and where to focus first
A free strategy call option to dig into the data together