The Process
Not a gimmick. Not a generic score. A diagnostic built specifically for law firms — using the same signals we use when auditing real clients.
Step 1 of 3
Each question is a real marketing signal — the same data points we look at when onboarding a new law firm client. Every answer directly changes your output score.
Your firm name, website URL, primary market, and contact info. We use your market to apply local competitive benchmarks — a PI firm in Miami faces a very different landscape than one in rural Ohio.
Your primary practice area and how much of your revenue it represents. This determines the case value benchmark we use to calculate your revenue gap — PI cases carry very different economics than estate planning.
Are you running Google Ads? Is your Google Business Profile optimized? Where do you rank for your top case type? How many reviews do you have? Have you appeared in AI search results? These are the five highest-impact signals.
Do you know who your top competitors are online? Are they running ads? How long have you been with your current agency or strategy? Firms that don't know their competitive landscape are almost always losing ground.
Your current monthly marketing budget and your primary growth goal. Spend level affects how aggressively we weight your score — a firm spending $500/month has different benchmarks than one spending $25,000.
Step 2 of 3
Your answers feed a weighted scoring model. Each dimension has a different weight based on its real-world impact on case acquisition.
Organic search ranking for your practice area keywords in your market
GBP optimization, review count, and local pack visibility
Conversion architecture, speed, and intake optimization
How you stack up against the top 3 firms in your market
Visibility in ChatGPT, Google AI Overviews, and Perplexity
Your overall score deficit (how far you are from 100) is multiplied by your market size, your practice area's average case value, and any penalty signals from your answers. The result is an estimate of how many cases you're losing per month — and what those cases are worth.
Score Deficit
The gap between your overall score and 100 — the bigger the gap, the more cases you're losing
Market Multiplier
Major metros (NYC, LA, Miami) carry higher multipliers than smaller markets — more competition, more at stake
Penalty Signals
Competitors running ads while you don't (+25% loss), no GBP (+20%), low spend — each amplifies the gap
Step 3 of 3
Not a generic score. A specific breakdown of where you're losing cases and why — with context that's relevant to your practice area, market, and competitive situation.
Your estimated monthly revenue gap — the dollar amount you're losing to competitors right now
Scores across all 5 dimensions with specific written analysis for each
Contextual insights tied to your exact answers (not generic advice)
A clear explanation of what's driving your biggest losses
Two paths forward: a free strategy call or a $297 Deep Dive Audit with live data
Important to know
Your revenue gap estimate is based on your self-reported marketing signals and verified industry benchmarks. Think of it like a doctor asking you questions before ordering bloodwork — the questions reveal the problem, the bloodwork proves it.
The $297 Deep Dive Audit is the bloodwork — it pulls your actual live data: real keyword rankings, competitor ad spend, GBP performance vs. your top 3 rivals, and a full site audit. Delivered within 24 hours.