73% of law firm leads go to the top 3 Google results91% of legal clients research attorneys online before callingLaw firms with optimized GBP profiles get 3.2× more cases68% of law firms have no AI search strategy — Feb 2026PI firms in top markets lose 40% of cases to better-ranked competitorsAverage law firm spends $4,200/mo on marketing with no case attribution73% of law firm leads go to the top 3 Google results91% of legal clients research attorneys online before callingLaw firms with optimized GBP profiles get 3.2× more cases68% of law firms have no AI search strategy — Feb 2026PI firms in top markets lose 40% of cases to better-ranked competitorsAverage law firm spends $4,200/mo on marketing with no case attribution
📊 This is a sample results page for a fictional PI firm. Your actual results will be based on your firm's real data. Run your real analysis →

Sample: Metro PI Firm — Chicago, IL

$312,000

Estimated annual revenue lost to competitors with better online visibility

33

Overall Score

Out of 100 — Critical

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Diagnostic Scores

Google Search Visibility
28

Your firm is not appearing in the top 3 results for your primary practice area keywords. Competitors are capturing an estimated 68% of clicks before prospects ever see your name.

Google Business Profile
41

Your GBP has fewer than 25 reviews and is missing key service categories. Firms with 50+ reviews and complete profiles receive 3.2× more calls from the map pack.

Website Conversion
35

Your website lacks trust signals above the fold and has no clear primary CTA. Visitors are bouncing within 8 seconds — before reading your value proposition.

Competitor Positioning
22

Two competitors in your market are running active Google Ads campaigns and outranking you organically. You are ceding the top 4 positions on your highest-value keywords.

Review Authority
55

Your review velocity has slowed. Firms that actively request reviews post-case close see 2.1× more inbound calls from Google Maps within 90 days.

AI Search Readiness
18

Your site is not optimized for AI-generated answers (ChatGPT, Perplexity, Google AI Overviews). This is an emerging channel where early movers will dominate for years.

This is a sample. Your numbers will be different.

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