Law Firm Marketing. By Design.
We work with a very
specific kind of firm.
Drive's legal marketing practice isn't for every firm. We specialize exclusively in law firm marketing, which means we're selective about who we work with. Here's how to know if we're the right fit.
We're the right fit if...
You're a law firm serious about growth
Personal injury, criminal defense, family law, estate planning. If your practice depends on winning more clients from your market, you're in our lane. We work exclusively with law firms, which means our entire playbook is built for how clients find and choose attorneys.
You've been burned by a generalist agency
You hired an agency, paid the retainer, got the monthly report full of impressions and clicks. And still don't know if it's actually working. You've been told your SEO is 'improving' for 18 months with nothing to show for it. You're done with vanity metrics.
You're in a competitive market
Your city has multiple firms fighting for the same cases. You see competitor ads everywhere. You know you're losing cases to firms that are outranking you. You just don't know exactly how many or what it's costing you.
You want to grow intake, not just traffic
You don't care about website visitors. You care about signed cases. You want marketing that connects directly to revenue and you want to be able to measure it. You're tired of being told 'these things take time.'
You're a managing partner or marketing director
You're the person who has to justify the marketing budget to the partners, or you ARE the partner who's been signing the checks and wondering if they're going to the right place. You need data, not decks.
You're ready for a real agency partnership
You've tried the traditional agency model. You're open to a different approach built around real data, specific recommendations, and a partner who actually understands how law firms generate revenue from marketing.
What we do differently
We've seen what bad legal marketing looks like.
We've cleaned up a lot of it.
The legal marketing space is full of agencies that overpromise, underdeliver, and hide behind jargon when results don't materialize. They lock you into long contracts, report on metrics that don't connect to cases, and rotate junior account managers every six months so no one ever builds real institutional knowledge of your firm.
Drive's legal marketing practice is built differently. Every channel we manage, including Google, Meta, programmatic, OTT, and outdoor, is coordinated around one metric: signed clients. We don't measure success by impressions. We measure it by intake.
Monthly reports full of impressions and clicks
Revenue tied to actual signed case values
"Your SEO is improving" with no ranking data
Exact ranking position for your top keywords
Vague competitor analysis
Specific competitor positioning and market share
Who we're not the right fit for
We'd rather be honest upfront than waste your time or ours.
Firms not ready to invest in marketing
If your total marketing budget is under $2,500/month and you're not planning to grow it, the gap analysis will show you an opportunity you're not positioned to close yet. That's not helpful to anyone.
Firms looking for a quick fix
Legal marketing is a compounding game. SEO takes months. GBP authority builds over time. If you need 50 new cases next week, we're not the right resource. We build sustainable intake engines.
Firms happy with their current results
If your intake is full, your cost per case is where you want it, and you're growing at the rate you want, you don't need us. Seriously. Come back when something changes.