Built For a Specific Firm
We built this tool for a very specific type of law firm — one that's serious about growth, frustrated with vague marketing results, and ready to see the real numbers.
You're not a solo practitioner and you're not a mega-firm. You're in the growth zone — big enough to have real marketing spend, small enough that every case matters. You know the difference between a $15K month and a $150K month.
You hired an agency, paid the retainer, got the monthly report full of impressions and clicks — and still don't know if it's actually working. You've been told your SEO is 'improving' for 18 months with nothing to show for it. You're done with vanity metrics.
Your city has multiple firms fighting for the same cases. You see competitor ads everywhere. You know you're losing cases to firms that are outranking you — you just don't know exactly how many or what it's costing you.
You don't care about website visitors. You care about signed cases. You want marketing that connects directly to revenue — and you want to be able to measure it. You're tired of being told 'these things take time.'
You're the person who has to justify the marketing budget to the partners, or you ARE the partner who's been signing the checks and wondering if they're going to the right place. You need data, not decks.
You've tried the traditional agency model. You're open to a different approach — one built around real data, specific recommendations, and a partner who actually understands how law firms generate revenue.
A note on agencies
The legal marketing space is full of agencies that overpromise, underdeliver, and hide behind jargon when results don't materialize. They lock you into long contracts, report on metrics that don't connect to cases, and rotate junior account managers every six months so no one ever builds real institutional knowledge of your firm.
We're not here to replace your agency. We're here to give you the data to hold them accountable — or to help you make a clear-eyed decision about whether the relationship is working. The Revenue Gap Calculator gives you a baseline. The Deep Dive Audit gives you the proof.
Monthly reports full of impressions and clicks
Revenue gap tied to actual case values
"Your SEO is improving" with no ranking data
Exact ranking position for your top keywords
Vague competitor analysis
Specific competitor ad spend and positioning
We'd rather be honest upfront than waste your time.
If your total marketing budget is under $2,500/month and you're not planning to grow it, this tool will show you a gap you're not positioned to close. That's not helpful to anyone.
Legal marketing is a compounding game. SEO takes months. GBP authority builds over time. If you need 50 new cases next week, we're not the right resource.
If your intake is full, your cost per case is where you want it, and you're growing at the rate you want — you don't need this. Seriously. Come back when something changes.