73% of law firm leads go to the top 3 Google results91% of legal clients research attorneys online before callingLaw firms with optimized GBP profiles get 3.2× more cases68% of law firms have no AI search strategy — Feb 2026PI firms in top markets lose 40% of cases to better-ranked competitorsAverage law firm spends $4,200/mo on marketing with no case attribution73% of law firm leads go to the top 3 Google results91% of legal clients research attorneys online before callingLaw firms with optimized GBP profiles get 3.2× more cases68% of law firms have no AI search strategy — Feb 2026PI firms in top markets lose 40% of cases to better-ranked competitorsAverage law firm spends $4,200/mo on marketing with no case attribution